Bojan Lavrič
Head of Marketing
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About the author
Leader. Expert. Teacher.
One of the foremost experts on the Inotherm range and the world of entrance doors in general. He has been a part of the door universe since he joined our team in 2007. In just over a decade and a half he has worked his way up from sales specialist to area manager and head of marketing. Over the years of field worn and collaboration with the manufacturing department, he has amassed an enormous amount of knowledge that he continuously shares – both with new generations of Inotherm colleagues and with over a thousand partners across Europe.
He also uses our blog to share the most useful information with anyone wishing to learn more about Inotherm od deepen their knowledge of entrance doors and energy-efficient construction.
Bojan in facts and figures
- He honed his sales skills as a salesperson, responsible for both end customer and wholesale sales. He was also responsible for installation planning and complaint handling.
- He acquired first-hand experience in the field, where, in addition to providing advice, he also carried out installation quality checks. He worked closely with external installation contractors throughout.
- For 10 years, he worked as Area Manager for the Slovenian and Croatian markets, overseeing sales and advertising and organising trade fairs. At the same time, he expanded Inotherm's partner network in these countries and built good business relationships.
- He has been involved in marketing since 2012, and in 2019 he became head of Inotherm's marketing department. Under his leadership, Inotherm has embarked on a successful digital transformation. As part of this, he spearheaded the redesign of Inotherm's website and the design of the partner portal.
- In 2022, he steered the redesign of the front door configurator to its goal, and is currently designing Inotherm's first online shop.
- He is responsible for Inotherm's entire marketing communication, from the development of content for the website and catalogues to advertising and organising trade fairs and promotional events – both at home and abroad (Germany, Austria, Italy).
- As one of our top experts, he works closely with the development department in the preparation and introduction of new products to the market.
- He gives training to partners on door components and their correct installation and set-up.
Bojan personally
“Unquestionable quality and technological perfection. Inotherm is not only the largest manufacturer of aluminium entrance doors in Europe, but its innovations guide the development of the entire industry. Numerous international certifications in the field of safety and insulation, as well as thousands of satisfied customers all over Europe, prove that our doors meet the highest quality standards. It is worth pointing out here that, unlike many of our competitors, Inotherm keeps all its manufacturing on home soil, in cutting-edge production facilities, which makes for easier and more efficient quality control.”
“Over the last five years, we have invested heavily in digitalisation of our purchase process. We are trying to bring our doors closer to our customers with a modern website and an online configurator, which, dare I say, is one of the most sophisticated in the sector. We are also investing heavily in digital advertising and social media activities, which we use not only for promotion but also to share our knowledge.
However, it is still essential that we are in direct contact with our customers. Therefore, I represent Inotherm at all the key European trade fairs in the construction, home improvement and the doors and windows sectors. We also organise open days and other social events for our end customers at our new showroom in Prigorica, where they can get to know our products better.
At the same time we organise exhibitions with our team, where we present our product range and showcase our latest innovations to future and potential partners. I also give sales coaching and technical training at these events.
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“I act as a bridge between the development and sales departments, overseeing the introduction of new products and ensuring the training of our many partners. To this end, I work closely with the development team, as I first need to have an excellent knowledge of the door's features and functions. I also take part in training courses, for example on door installation and energy-efficient construction. Alongside all this, I regularly attend the major construction trade fairs to keep up to date with trends and innovations in this field.
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“Mainly in entry digitalisation. Entrance doors will be increasingly smarter and integrated into the smart home system. We are also thinking along these lines at Inotherm; we are breaking new ground with the Inosmart intelligent unlocking system, one of the few of its kind to combine three keyless unlocking methods and mobile app control.
The future will also be in the entrance as a whole. By this I mean doors that are linked to other essential elements of the entrance area. For example, with an integrated canopy attached directly to the door frame. This reduces the amount of construction work, gives the customer an aesthetically complete solution, and saves money.
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“Above all, to think long-term and choose a high-quality product. It has been shown that your front door is a key element of the thermal insulation of your house – more heat can be lost through poorly insulated doors and windows than through an uninsulated façade. It is important to choose doors that are well soundproofed and thermally insulated and that come with strong intruder protection as standard.”
Past experience
He started his career as a financial analyst at Hram Holding, where he was responsible for in-depth financial analysis and developing costing models. Immediately before joining Inotherm, he was Head of Finance and Accounting at Kovina and was involved in the successful transition of that company to the multinational HERZ GmbH.
At Inotherm, he also successfully builds on his technical knowledge and sales skills by keeping track of financial markets and the economic situation.
Education
Bachelor of Applied Arts in organisation
Certificates and qualifications
- Financial modelling of business performance
- Workshop: How to Create a Marketing Plan
- Seminar: Effective Capital Management Developing a Strategic Plan for your Company
- Workshop: How to Deal with Strategically Important Customers,
- Specialist workshop: Energy-Efficient Installations and RAL Installation Guidelines TKK d.o.o. Srpenica Energy-Efficient Installation Certificate
- Workshop: The Salesperson – The Face of the Company
